Meet the Makers - The Storybook Rabbit

Kelly White


Hi, my name is Kelly but you may also know me as The Storybook Rabbit.

What are you known for?
I’m probably know for all things CUTE. I pretty much only make or draw animals, particularly rabbits. I also used to have a laser cut jewellery brand called Made By White with my sister for ten years which a lot of people own pieces from and know my work through that. We started making brooches when they weren’t really “a thing” so it’s been really nice to see brooch popularity grow so much in the last few years.

What's your favourite piece that you've designed?
I will always have a soft spot for my Shy Bunnies, but I’d have to say my favourite piece is probably my Marsupial and Monotreme Mamas series, which I’m looking forward to remaking this Christmas. They had tiny little sleeping babies that came out of their pouches, and moving limbs.

What do you do when you have a creative block?
It probably sounds really ridiculous, but I can’t really remember having a creative block! I am always overflowing with ideas, but just lacking sufficient time to execute them all. That is the main reason I don’t remake the same brooches constantly, because as well as it being a fun little business, The Storybook Rabbit is my creative outlet and I love thinking of cute things to make, selling them and then moving on to a new idea.

Best compliment you've ever received?
I’m constantly hearing lovely things about my work at markets or online through social media, which is so nice! But I had someone say recently my brooches are "the epitome of cute", which is now what I aim for when designing a new one. I mean, did my pony brooches really need a little comb to brush for it’s faux fur mane? No, but in the end I think that’s the bit everyone loved the most. Anything that makes me go “naww that would be SO CUTE!” is pretty much what I end up making.

What other makers/creators do you admire?
There are so many great makers out there, but I admire anyone who puts a tonne of effort into their designs, and really takes them to the next level despite the extra work involved! I have a huge collection of work by my bestie Kirbee Lawler who’s incredibly talented, and I wear her brooches daily! Other local artists that come to mind are Simon McEwan, Winnifred’s Daughter, Martinis and Slippers and Peppy Chapette, who’s work I love.

What is/was your ultimate unicorn?
haha well I actually made my version of the ultimate unicorn brooch, because I am actually not that into unicorns myself, but I know so many people are. So I wear mine occasionally, but otherwise don’t really pine after one particular thing. I’m a bit of a collector of vintage brooches and I’m constantly picking them up at markets or online, but I’m more about a small collection of pretties i can wear, rather than owning “the one”.

Describe yourself in 5 words
Practical, decisive, passionate, creative, caring.

You can invite 3 people living or dead to dinner, who would they be?
Nathalie Lete, Iris Apfel and probably my nan.

Last gift you gave someone?
I gifted one of my new kitten brooches to a friend who’s cat was the inspiration for the brooch, it was the first one I had made up from the range which I’m making for the HMH Sydney Brooch Lovers Big Day Out.

What would your autobiography be called?
Brooches, bunnies and far too much vintage!

What song/film/book do you wish you had written?
Juno - the movie

Favourite 90's jam?
Anything by No Doubt

What are you most excited for at Brooch Lovers Big Day Out Sydney?
Meeting other makers, chatting to lots of fun people, admiring everyone’s fun outfits and drinking a few cocktails!